Our Story
Storm Label - Our Story
Step into a world where creativity knows no bounds. Storm Label proudly stands as an independent fashion boutique, crafting one-of-a-kind garments destined to make heads turn. Initially starting as an online retailer, Storm Label quickly realised its products were in high demand and deserved a physical space to shine. Thus, Storm Label’s flagship store was established on Marylebone Lane.
For fashion-centric consumers like YOU, Storm Label’s business model resolves around curating exclusive pieces that reflect your personality, empowering you to express your unique flair through fashion. Our goal at Storm Label is to continue creating timeless and long-lasting products that will forever remain in your wardrobe, while also expanding our digital and physical presence to make our products more accessible to everyone.
Who is Storm Label:
Storm Label began with a family who shared a mutual passion for design. The youngest daughter, Rae, decided to follow this by studying fashion at university. In her third year, she, along with her older sister Jody and mum Joann, all decided to form their own fashion label: Storm Label. The family recognised a gap in the market for affordable garments with embellishments and flair, specifically dedicated to occasional wear. They began working on their first collection, tirelessly brainstorming, and designing garments from their kitchen table. Just two weeks before the national lockdown, their first collection was ready to launch.
Despite the challenging timing, the family's shared vision, hard work, and perseverance allowed Storm Label to experience growth. Within the first year, they decided to participate in multi-brand pop-ups to provide their customers with an opportunity to feel the quality of their products first-hand. The success of these pop-ups led them to open their own independent pop-up store. The location they found on Marylebone Lane was a huge triumph, and they committed to it for the long term without any regrets.
Over the past year, the brand has seen significant growth, and the founders take immense pride in the quality and attention to detail that goes into each of their garments. With the brand founded by individuals in their 20s, 30s, and 50s, their diverse views and styles enable them to create garments that appeal to a wide audience.
Storm Label follows a ZERO waste approach and has introduced the SL Renewal collection, which transforms existing garments into redesigned pieces. Their ultimate goal is to be a zero-waste brand by producing new and limited-edition styles from unwanted consumer waste.
Storms mission:
To empower individuals with unique, high quality, affordable, and timeless fashion that reflects their creativity and style while championing a ZERO waste approach.
Storms USP:
At Storm Label, we offer timeless silhouettes and staple garments that are exclusively available through our brand. Alongside our limited stock production, we ensure the exclusivity of our garments.
Brand Values:
Sustainability - We are committed to paving the way for a more sustainable and responsible fashion industry, empowering change through our SL Renewal collection, where existing garments are transformed into redesigned pieces using a zero-waste approach.
Creativity - Creativity is at the heart of Storm Label, inspiring fashion-forward individuals to embrace and celebrate their distinctiveness through our uniquely curated collections.
Quality - At Storm Label, our brand’s unwavering dedication to craftsmanship and meticulous attention to detail ensure that every garment exudes elegance and luxury.